An Insurance Startup Runs One of the Most Talked-About Cafes in Tech | Brooke LeBlanc, Corgi
🔗 Link do vídeo: https://www.youtube.com/watch?v=IMf1AVuoI9M
🆔 ID do vídeo: IMf1AVuoI9M
📅 Publicado em: 2026-07-23T19:52:38Z
📺 Canal: Composio
⏱️ Duração (ISO): PT1H1M44S
⏱️ Duração formatada: 01:01:44
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An insurance startup runs one of the most talked-about cafes in tech.
I sat down with Brooke LeBlanc, Head of Community at Corgi, in NYC to unpack how a former barbershop below their SF office became a 24/7 third space for founders, VCs AND a pipeline for hiring, sales, and partnerships.
In this episode:
→ Why they killed the pop-up strategy after two cities, and why saying no is the whole play
→ The conversion gap — plenty of accounts go viral, almost nobody turns it into real leads, dollars, and hires
→ Why they make almost no margin on a $6 coffee, and why that's the point
→ The selfie that went viral, and how she handled a guy claiming women can't post selfies and be taken seriously
→ What it means to "productize yourself," and which parts of her life she keeps offline
→ How the brand-sponsored drinks came together, and how she tested pricing before selling a single contract
Follow Brooke: @brookeleblanc
⏱️ TIMESTAMPS
00:00 Intro — Madison Square Park, NY Tech Week
02:00 "I Didn't Start the Fire, I Poured Gasoline on It"
05:00 Hard Lessons From Sales & Tall Poppy Syndrome
09:00 What the Cafe Is Actually For
13:00 The Trifecta: Outlets, Wi-Fi, Bathrooms
16:00 Expanding to New York and London
20:00 Content Marketing as a Pipeline
24:00 What "New Media" Actually Means
28:00 Why They Killed Corgi House
32:00 Being Generous With the Word No
35:00 How the Sponsored Drinks Came to Be
39:00 Visibility vs. Being Taken Seriously
44:00 The Selfie That Went Viral
48:00 The Habit Tracker & Protecting Your Nervous System
52:00 Building on Rented Land
56:00 "The Safest Way to Get What You Want Is to Deserve It"
This is a Composio "Agents at Work" podcast, where I sit down with founders building the next leap of AI.
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📩 Listen on Spotify: https://open.spotify.com/show/4fxtM0FC4FxTR4l9NRgWsj?si=e81c0f31ffe247ed
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